critical lens essay Essays - Anne Frank, Diaries, Dutch Literature

According to the critic Yann Martel ?You most take life the way it is and make the best of it? .This idea is clearly evident as illustrated in the Absolutely True Diary of a Part-Time Indian by Ellen Forney. And also in the book of Diary of Anne Frank. In Ellen Forney?s book there was in Indian boy named Junior hi behavior illustrates the truth of the critic statement. Junior struggle allot with his family problem and even though people was treating him very bad he still try to make the best of it. And also in the book of Diary of Anne Frank .Anne and her family was scared of getting killed so they had to go in hiding even when they was in hiding and also they was scared Anne always try to have fun and act like everything was good .And always think positive. It shows that even if Junior is not happy about his life he always tries to make the best out of it. Also just because Anne is not happy about his life doesn?t mean that she can?t try to be happy. The absolutely True Diary of a Part-Time India and also Anne Frank show the truth the idea that you most take life the way it is and make the best out of it. This statement is totally true because the two books that I mention in the previous paragraph show it.

Cuba, el eldorado del placer essays

Cuba, el eldorado del placer essays A principios de los noventa se desarollaba el fenmeno del turismo en Cuba y mas precisamente del turismo sexual. He elegido hablar de este subjecto a causa de la indignacion resultando de promover un pais para eso. Mismo si el porcentaje de viajeros que van a Cuba para practicar turismo sexual es minoritaria, se trata aqui a la vez de un problema politico y de un fenomeno de sociedad. Desde la disaparcion la Unin Sovitica y entoncs de su sostinemiento financiero, Cuba orientaba su politica sobre un sector de actividades muy lucrativo: el Turismo. Para apoyar este nueva politica el regimen alegaba a la vez los avantages del pais, como climate y paysajes, y tambien la hospilidad de las cubanas. Desde este annuncimiento, se ve apparecer muchas jovenes en las calles quien por la mayoria no tenian la mayoria de edad y tambien se prostituyen. Y al mismo tiempo, turistas de medio edad, avidos de sexo facil, son presentes por todas partes y cubanos les denominan turipepes. Las consequencias estaban mas rapidas que previsto. Con una poblacin de seis millones de habitantes, en 1959 Cuba tenà ­a cien mil prostitutas, de origen campesino el 95 por ciento. Hasta tel punto que los touroperadores organisan viajos a la isla caribeprostitucion es el resulatdo indirecto de la politica del pais. El turismo se traduce por el desarollo de lulujosos hoteles a lo largo de las playas lo que attrae numerosas turistas. La mayoria de ellos son alle ...

Technical summary Essay Example | Topics and Well Written Essays - 500 words

Technical summary - Essay Example Mouse-adapted H1N1 A/PR/8/34 strains were used for the study. Genomic RNA (full-length) was acquired by infecting MDCK cells; the procedure was done under biosafety level-2 conditions. pFBHAhisKDEL and pFBMelHAhis plasmids were used to produce the recombinant baculoviruses BacHAhisKDEL and BacMelHAhis using Bac-to-Bac baculovirus expression system. The instructions provided by the manufacturer of the system were strictly followed. Control used was baculovirus vector BacNI (this is a baculovirus, which has no foreign gene). There was propagation and amplification of the recombinant baculoviruses in Sf21 insect cells in order to attain infective titers of around 108 plaque-forming units (pfu) (Gomez-Casado 36). Sf21 insect cells and the insect larvae (Trichoplusia ni) were infected using recombinant baculovirus dilution to attain the amount of pfu per dose required for each selection. Total soluble and non-denatured proteins (TSNDPs) were obtained through homogenization; these proteins were from baculoviruses infected T. ni larvae (Gomez-Casado 36). The proteins were prepared using various techniques for western blot (WB) assays and protein size determination. Recombinant HAhisKDEL protein purification from the infected larvae was done using Co2+-based immobilized metal affinity chromatography (IMAC) resins (Gomez-Casado 37). The response of HA-specific IgG (immunoglobin G) was measured using ELISA tests. Inhibition tests of hemagglutination were done for each of the duplicate based on instruction from the World Organization for Animal Health. Female mice (6 to 8 weeks old) were immunized and tested for virus challenge. The first group of mice (4) was immunized with TSNDP extract (containi ng HAhisKDEL protein) from the infected larvae. The second group (4 mice) was immunized with purified HAhisKDEL protein. Control group (3 mice) were immunized using TSNDP extract

Personal Statment Statement Example | Topics and Well Written Essays - 500 words

Statment - Personal Statement Example On the other hand, weaknesses are very imperative and essential to complete an individual’s life, and individuals become successful when they are able to utilize their strengths in a way to turn their weaknesses into qualities. In this regard, I have felt that I am holder of a very altruistic personality that often seems a weakness in this materialistic world in which, everyone is running after notions of success, money, and fame. I am glad that I have been successful in turning my weaknesses into a strength that has allowed me to become a mature person in this life who has the vision and capability to bring some constructive change in this world. However, it is very essential that individuals should set realistic objectives to be successful, and application for attaining Bachelors Degree in Petroleum Engineering is part of such belief that will allow me to acquire understanding of theoretical frameworks related to the field of engineering. In addition, acquisition of this degree will facilitate me in achieving my objectives of obtaining a sound career in the engineering field. I have carried out extensive research regarding the engineering profession, and have gained tremendous respect for it, as the field has been significant in bringing influential and positive alterations in so many lives globally. I belong to a country that is rich in natural resources, specifically petroleum that indicates the wide-ranging scope of the petroleum engineering in the country. Besides scope, engineering subjects have always been ahead in inspiring me with their calculations and formulas that is another reason of choosing the engineering field for my career. For this reason, I have explored different aspects of the field, and petroleum engineering seemed the ideal field for me. In this regard, I have searched your reputable academic institution, and have utmost

Jamie Oliver - Spoken Language Essay Example for Free

Jamie Oliver Spoken Language Essay Jamie Oliver is a chef who has made a number of television programmes for Channel 4; in most of these programmes he is cooking and instructing the audience, although he is sometimes part of documentaries about food, for example in schools. His style of speech is very different to many of his contemporaries: he uses his distinctive style to present himself as a down to earth, friendly TV chef. Oliver is the only person talking in this transcript because he is cooking and explaining his actions for the TV show. The fact that he is cooking while talking means that there are numerous pauses in the transcript, for example ‘†¦Your burger (2) and then some rosemary’. The two second pause indicates that he is demonstrating this action on the programme; it is important in his role as a TV chef that he doesn’t just sit and talk through a recipe because viewers want to see the recipes being made and they also want to be entertained and kept interested by Oliver moving around in the kitchen. Other pauses suggest that, although this programme is probably scripted to some degree, Oliver is not reading from an autocue but retains an element of spontaneity to his speech. The pauses at the start of the transcript, ‘Hi guys (.) welcome to ministry of food (.)’, are indicators of this spontaneity, as is the non-fluent ‘er’, which is presented later on in the show. Although sometimes a sign of nervousness, in this case I think the pauses help Oliver to appe ar normal, like his viewers, so they are more likely to attempt his recipes and, of course, buy his books. Jamie Oliver’s Estuary accent and his accompanying use of London slang are also distinctive features of his talk. A Word such as ‘bash’ is a colloquial and is not a word we expect to hear on a cooking programme. We are used to words from the cooking semantic field such as ‘whisk’, ‘bake’, ‘stir’ but Oliver’s language use again makes him seem very normal, approachable and relaxed. As well as specifically accented words such as the dropping of the ‘h’ in ‘orrible’, Oliver’s elisions ‘gonna’, ‘wanna’ and ‘kinda’ demonstrate his relaxed tone. As well as using these to build a successful TV persona, Oliver could be using this informal language because he is concentrating more on the actual cooking and explaining the key details of the recipe rather than the functional language he uses. It is important that Oliver does not appear too bossy to his audience: they need to feel like they can relate to him; it is therefore important that he moderates his use of imperatives. Throughout the transcript, he softens his instructions to viewers: ‘†¦about a tablespoon of oregano (1) you want about’; ‘an egg some rosemary some (.) mustard’; this lack of precision is encouraging to people watching his because it suggests this recipe is easy to follow. The self-deprecating suggestion that Oliver is not entirely sure of what he is doing, just guessing, means that he does not assume a too-powerful position in relation to his viewers. The word ‘;literally’ implies that the solution is simple and easy, so Oliver maintains his persona as the ‘friendly, easy’ TV chef in contrast with someone like Gordon Ramsay and his very technical, scientific recipes that cannot be replicated in ordinary kitchens. In conclusion, Jamie Oliver uses many features of talk that are typical of TV chefs, such as numerous pauses and imperative instructions which are essential in his role, but he also has a very distinctive personal style of talk, characterised by his accent, use of slang and colloquial vocabulary. He uses his own idiolect to create a successful TV personality that viewers can relate to and follow as a cooking role model.

Cultural Imperialism Theory Analysis

Cultural Imperialism Theory Analysis What is the ‘cultural imperialism’ thesis and how valid is it today? Discuss with reference to relevant theory and examples. The best way to understand what cultural imperialism is, is by analysing its difference from the traditional modes of imperialism. This theory has been developed through a long line of historical events, especially ones that developed around the relationship of the west with the rest of the world and led to our contemporary society and whether or not this society is a big global culture due to cultural imperialism. In this essay I intend to explain the difference between imperialism and cultural imperialism, present the multiple forms it can be discussed and understood based upon and go through some historical events, important to define its concept. The second part of the essay will be more focused on the global perception of western media within non-western countries and several globalization and cultural globalization developments, in order to understand whether or not cultural imperialism is valid in our modern society, as far as these globalization developments are concerned. Imperialism, as a concept we have come across through history, is the policy of expansion of control or authority exercised in foreign entities as a means of obtaining and/or maintaining an empire (Hopper,2007, Ritzer,2011). This term is usually used to describe the political domination of one, usually stronger, nation to other countries, whether that domination is practised with direct territorial conquest or indirect methods of political and economic controlling. This political or traditional imperialism though is quite different from cultural imperialism, although the lines of distinction are usually blurred (Harvey,2003). Even though imperialism is usually used in conversations about politics or wars, cultural imperialism thesis describes the process within which a dominant culture penetrates the modern world system and how its dominating stratum, values and attitudes are spread to foreign cultures, creating unequal relationships between them, favouring the more developed and pow erful one (Hopper,2007, Schiller,1976). In other words, it is the concept within which certain dominant cultures, mainly western ones, threaten to overcome other more vulnerable ones (Tomlinson,1993). This term therefore is usually associated with globalization processes and deterritorialization, where culture seems to not necessarily be related only to geographical and social territories (Ritzer,2011). The fact that some cultures appear to be subordinate to others, within the concept of cultural imperialism is a natural social phenomenon which occurs at a later stage of a long historical chain of colonialism (Hopper,2007), that allowed western cultures to force their beliefs and values on areas, such as Africa or Asia, that were not traditionally inhabited by populations same as the metropolitan authority that conquered them. Since at some point in history West Europe controlled most of the world, they had easily penetrated societies for centuries, introducing the western civilisation to them and undermining their local heritages. All those undermined localities and cultures resulted to a modern world system, where West Europe does not rule most of the world anymore but has left its fundamental characteristics there, only to be re-enforced by the contemporary Trojan horse ‘for penetrating foreign cultures’, the media. After the Second World War and the end of the tradi tional European colonization, the two superpowers that emerged, the USA and the USSR, realised early enough their benefits from cultural imperialism and, more specifically, media imperialism to promote their authority along with their ideals. Media imperialism is the theory which suggests that smaller nations are in risk of losing their traditional cultural identities due to western mass media dominance (Ritzer, 2011). The USA’s use of cultural imperialism and the mass media then, empowered their position as the most powerful and, consequently influential, country in the world, enabling them to lead the way in terms of food or drink ( McDonalds, KFC, Coca Cola) or film and entertainment industry (Hollywood cinema). The promotion of American culture therefore has become another layer of cultural imperialism and the mere exposure of western media to other nations has created a sense of American superiority in the world, resulting to individual and traditional cultural identitie s to risk being forsaken forever (Hopper, 2007). Debates on media imperialism as a sub-category of cultural imperialism appeared first during the 1970’s when unequal media flows and absolute control over them by dominant nations increased over developing countries. By the time new and more powerful media appeared, during the 1980’s-1990’s, it became much more difficult for smaller nations to resist them and for local media outlets to survive (Boyd-Barret, 1998). This new form of imperialism did not only affect developing countries’ media but also the shaping of their local cultures, receiving also a lot of criticism over the years, since according to Ritzer, ‘it undermines the existence of alternate global media from developing countries, as well as their influence of the local and regional media’ (2011). Also, it considers the audience to be passive and ready to accept and interpret the same medium exactly the same way as everyone else in the world. This is problematic since audiences aroun d the world have many, big or small, differences between them which cause them to interpret things their own way. For example, The Simpsons is a very popular show throughout the world, translated in several languages and shown in many countries. However it contains various references of drugs, sex and drinking which make it difficult for the show to be shown as it is in every country, since references like that may cause offence in certain places, like Pakistan for example. That is why it is edited to be suitable for its target audience, which proves that audiences can interpret the same medium in lots of different ways. Another reason why media imperialism is criticised, is the fact that most media flows from developed countries to developing ones are controlled entirely by one company or owner, who decides what gets to be shown or gets censored. Those media therefore, could be very biased and untrustworthy and since they create a type of cultural dependency between the developed a nd developing countries, being biased means that the smaller nations would be completely controlled and exploited. Moreover, capitalism came to re-enforce media imperialism and the contemporary, capitalist driven system it creates as ‘the primary driving force behind cultural globalization’ (Ritzer, 2011). Despite the debates and arguments against media imperialism though, the existence of new global media which subsequently allowed several cultural characteristics to flow easily all over the world, creating a more global culture, is a fact. Culture, as in the shared sense of habits, traditions and beliefs of a country, society or a group of people (Cambridge Learner’s Dictionaries) is usually associated and defined within specific geographical barriers. For example, there is Cypriot culture in Cyprus, French culture in France and so on. The possibility though, that cultural and media imperialism create for a globalized culture to exist is mostly based on the deterritorialization theory. Based on this concept, the growing presence of social forms of control and involvement goes beyond the limits of a specific territory (Giddens, 1990). Deterritorialization therefore, is the transformation that occurs on local cultures from the impact the media and communications have on them, ca using them to no longer be as defined with local geography as they once were (Tomlinson, 2007). Deterritorialization then has become a general cultural condition, re-enforcing the idea that more and more cultures throughout the world are the same. Examples of instantaneous global communications, such as television or the internet, support the formation of a globalized culture, along with the English language considered to be the world’s global and information language. Another example of how traditional cultures can easily be derived from globalization and deterritorialization concepts, is how the residents of Fiji, particularly women, changed their traditional preferences of robust, full figure bodies and started dieting for the first time, resulting in health problems like anorexia or bulimia, after being introduced to television and western media in 1995 (BBC News). This influence of the USA or other western countries on smaller nations, as far cuisine, technology, busines s practises, political techniques, entertainment, fashion or food are concerned is known as Americanization or Westernization and is one of the effects of cultural imperialism (Hopper, 2007). Another theory is the cultural hybridization theory, which emphasizes on how the world seems to have become a smaller place and also on the interaction between the global and the local that has created new types of unique hybrid cultures that are neither global or local (Hopper,2007, Ritzer, 2011). In other words, it describes the ways in which different cultures create new forms and connections with each other, developing new types of cultures from the blending of their individual characteristics. A specific term about cultural hybridization came out of Roland Robertson’s (2011) work on the interaction of the global and the local and how the first, instead of eliminating the second, combines itself with it resulting to new forms of localities, based on the global. This term is glocalization and an example of it could be how internationally known companies slightly alter some of their products based on their locations and audiences. More specifically, Pringles’s flavour s in the USA range between original, salt or vinegar while in Asia you can find flavours such as seaweed or peppered beef. Due to phenomena like this and according to Ritzer (2011) ‘globalization leads to increasing sameness throughout the world’, resulting in cultural convergence, with the McDonaldization theory as a main example of it. McDonaldization theory was first introduced by George Ritzer in 1993 and uses the principles of the fast-food restaurant company as its model, to prove how some specific principles ‘are coming to dominate more and more sectors of American society, as well as the rest of the world’ (Rtizer, 2011). With five principles, McDonaldization theory shows how the world can become more globalized, exactly the same way the fast-food restaurant became globally known and successful, with restaurants built in almost every country in the globe. The five dimensions, according to Ritzer, are efficiency, as in the way of finding the best possible method for accomplishing a task, calculability, which means emphasizing on the quantity rather than the quality of products, so that customers get more amounts of product in less period of time; predictability, as in the stereotypical way in which employees and customers are expected to behave in everywhere in the world and control, as in the con trolling or even replacement of employees by technology. The fifth dimension, is the so-called irrationality of rationality, which refers to when something that is normally considered to be rational is in fact exactly the opposite and sometimes can also be described as dehumanization, for the employees and/or the customers. These principles have Mcdonaldized many aspects of contemporary society, emphasizing the convergence even more. The modern trend of ‘speed-dating’ for example, is a McDonaldized way of the traditionally time-consuming process of meeting new people, since in this case potential partners gather up for short face-to-face meetings with each other. Also, the use of the Internet as the standard tool for the process of getting and exchanging information, making libraries more and more obsolescence is another example. Based on the aforementioned aspects of globalization and global culture in relation to cultural imperialism, there appears to be a general view that one cannot adequately grasp the relevance of globalized culture through the cultural imperialism thesis alone. That is because it oversimplifies the process of information flow, which is normally complex and unpredictable, by suggesting there is only a one-way flow of imperialism, from stronger nations to less powerful ones. Such a suggestion could not possibly be absolutely valid, especially nowadays, when more non-western countries, such as India, have started to grow into powerful, out-sourcing exporters, e.g. Bollywood movies (Hopper, 2007). It also overlooks the importance of the international relations between developed and developing countries, since the influence of the western media on non-western societies is somehow bound to them. Where those relations are not as good, then it is obviously unlikely that the influence of the me dia will affect the local population. This, in addition, is proven by the national media systems and protectionism applied by some European countries, like Canada and France as a form of rejection and protest against the American domination in the European film market. This form of resistance to Americanization is overlooked by the cultural imperialism thesis, as well as Stuart Hall’s (1973) encoding and decoding theory, which suggests that there are various different ways in which audiences can decode the same media text. To conclude, it is understandable that cultural imperialism is a very vague concept which can be understood in specific forms regarding specific contexts of imperialism, media and globalization processes. It establishes connections between developed and developing countries for print media, television, radio, film or consumer goods, creating a new form of imperialism in its core, the media imperialism, which allows western media and therefore culture to easily spread the information they want to convey the world and continue being a superpower. That makes cultural imperialism an expansion of cultural values re-enforcing a dominating ‘global’ culture through products or commodities diffused with cultural values that are strengthened by media imperialism. The media are after all a very important part of people’s daily lives. The cultural imperialism thesis though has created several debates and arguments over the years, about whether or not it is the right thesis to describe and evaluate our contemporary culture, as far as globalization processes are concerned. Due to all the critiques about how it overlooks important aspects of society, information flow and media theories in general, it is mostly considered to be a negative way of understanding media globalization and global culture and therefore it is not as valid as it seems to be in our contemporary society. Bibliography CAMBRIDGE Learners Dictionary 2007 Giddens, Anthony. The Consequences Of Modernity. Stanford, Calif.: Stanford University Press, 1990. Hall, Stuart. Encoding and Decoding In The Television Discourse. Birmingham [England]: Centre for Cultural Studies, University of Birmingham, 1973. Harvey, David. The New Imperialism. Oxford: Oxford University Press, 2003. Hopper, Paul. Understanding Cultural Globalization. Cambridge, UK: Polity, 2007. Lenin, Vladimir IlÊÂ ¹ich. Imperialism, The Highest Stage Of Capitalism. New York: International Publishers, 1982. News.bbc.co.uk,. BBC News | Health | TV Brings Eating Disorders To Fiji. N.p., 1999. Web. 30 Apr. 2015. Robertson, Roland. Globalization. London: Sage, 1992. Schiller, Herbert. Communication and Cultural Domination. New York: International Arts and Sciences Press, 1973. Oliver Boyd-Barret, Media and imperialism reformulated In Thussu, Daya Kishan(ed.) Electronic Empires: Global Media and Local Resistance. London: Arnold, 1998. Tomlinson, John. Cultural Imperialism. Baltimore, Md.: Johns Hopkins University Press, 1991. Tomlinson, John. Cultural Imperialism: A Critical Introduction. The Tower Building, 11 York Road, London SE1 7NX: Continuum, 1991. Tomlinson, John. Internationalism, Globalization And Cultural Imperialism In K. Thompson(Ed.) Media And Cultural Regulation. London: Open University/Sage, 1997. Tomlinson, John. The Culture Of Speed. Los Angeles: SAGE, 2007.

Identification of Active Compounds

Some plants have more than one chemical as an active principle responsible for their biological properties. Phytochemical tests was done to find the presence of the active chemical constituents such as alkaloid, glycosides, flavonoids, reducing sugars, triterpenes, phenolic acid and tannis. Detailed Phytochemical screening was carried out as per standard methods. (Kokate, 2000; Habone, 1999; Tiwari et al., 2011). Gas Chromatography Mass Spectrometry Analysis: To find the bioactive compound in the extracts and their quantification, it was further analyzed by GC/Ms. The various crude extracts of the plants were analyzed by using a Shimadzu, 2010 equipped with a splitless mode injector system,a flame photometric detector and a TRB 5 MS capillary column with 30m length,0.25 mm internal diameter and 0.25 um stationary film thickness prepared from Phenomenex was used for determination of biopesticide. The oven temperature was hold at 50? for 1 min then programmed at 25 ?/min to 125? ,from 125? to 300? at the rate of 10oC/min and finally holds for 15 min. The minimum detection limit of GC-MS for the determination of pesticide was 0.1ppb.The total time for one GC run was 30 min.Other operating conditions were as follows:ultra pure helium,passed through a molecular sieve trap and trap oxygen was used as the carrier gas at constant linear velocity of 40.7 cm/sec. The injection port temperature was 250?and used in splitless mode at ratio of 10:00.The detector temperature was hold at 280?.A hydrogen generator instrument was applied to supply hydrogen gas for flame photometric detector (FPD)at a flow of 1.22ml/min . The percentage composition of the crude extract constituents was expressed as a percentage by peak area. Total GC running time was. Interpretation on mass spectrum GC-MS was conducted using the database of national institute of standard and technology (NIST). The mass spectrum of the unknown component was compared with the spectrum of the known components stored in the NIST Library. Results:There are several factors that can interfere qualitatively and quantitatively in the results, in the metabolites presence, one of them can be seasonal factor, which may be considered as the period of seed collection. The present study made an effort to screen for its photochemicals the photochemical screening of methanolic extract of piper nigrum showed maximum number of metabolites like alkaloid, flavanoids, carbohydrates, proteins, phenols, phytosterols, tannins in table 1. Table No1: Photochemical screening of Piper NigrumS. No Phytochemicals Test Performed Result1. Alkaloids Hager's testMayer's Reagent Positive2. Carbohydrates Molish test Positive3. Saponins Froth test Negative4. Glycosides Borntager,s test Negative5. Protien&Amino acids Biuret's Test Positive6. Phytosterol Libermann –Burchard'test Negative7. Phenolic compounds Ferric chloride test compounds Positive8. Flavonoids Alkaline Reagent testLead Acetate test Positive9. Terpenoids Salkowski's test Positive10. Tannins Neutral FeCl3 PositiveFg: GC-MS Chromatogram of Piper Nigrum L. Table 2: Quantitaive analysis of P.Nigrum: Name Conc(%) Ret.Time m/z Area1. 3-Carene 7.846 3.574 93.00 9772. Delta-3-carene 18.671 3.655 93.00 23253. Alpha –Limonene 1.233 3.828 93.00 1554. Cinene 15.492 3.903 93.00 23125. Beta-Linalool 1.328 5.049 71.00 1656. Delta-Elemene 11.678 10.100 121.00 14547. Ylangene 0.418 10.420 121.00 528. Copaene 6.270 11.048 105.00 7819. Levo-beta-Elemene 1.222 11.390 93.00 15210. Caryophyllene 32.261 12.117 69.00 401911. Alpha Caryophyllene 7.053 12.919 93.00 87812. Alpha-Curcumene 0.557 13.473 73.00 8313. Eudesma-4(14),11-diene 0.749 13.684 93.00 9314. Alpha-Selinene 0.561 13.879 189.00 6915. Beta-Bisabolene 0.426 14.104 69.00 5316. Delta-Cadinene 2.335 14.441 161.00 29017. Caryophylleneoxide 1.110 15.953 43.00 13818. Myristyl chloride 0.614 16.049 43.00 7619. Ledol 0.097 16.558 43.00 1220. (-)-Spathulenol 3.700 17044 43.00 46021. Ar-tumerone 3.657 17.740 83.00 455In the present study ,the chemical profile of black pepper was identified using GC-MS.GC-MS investigation revealed that 21 compounds are identified in Black pepper extract . The major components of black pepper were caryophyllene (32.261),delta.3-carene (18.671) as well as Cinene(15.492) as indicated in Table 2.DiscussionStudies have reported that the spicy tang of pepper is due to the presence of piperamides which are the pungent bioactive alkaloids accumulate in the skin and seeds of fruit.(Nahak and Sahu, 2011) reported the presence of alkaloids, glycosides, tannins, phenol, essential oil and protein in Piper nigrum.The result of the study corroborates with findings of (Zahira et al.,2016) which shows alkaloid,flavanoid,carbohydrates,tannins,proteins,phenols,phytosterols,while terpeniods and saponins were absent.(Priya and Sarvana 2016) Revealed the presence of 15 components of blackpepper out of that highest integrated percentage of Aspartic acid is present and moderate amout of Limonene,Betasteosterol,and Asarinin.Previous study on GC-MS analysis were carried by (Morshed et al.,2017 )they reported that the Carophyllene ,Limonene and camphene were major components in oil of blacl pepper which were close to our findings. The differences are probably due to various geographic and ecological conditions.ConclusionThe phytochemical screening of methanolic extract of black pepper decleared the presence of many phytochemical components.The GC-MS analysis showed a number of components.The present study may be useful for further study in future to explore the biosynthetic activity of black pepper.

Brannigan Case Analysis Essay

Division has the largest soup market share in the United States at 39. 8%. They are willing to change and have the capital to do so. Weaknesses: The soup industry as a whole has been on a consistent decline over the last several years. Brannigan’s has wasted money acquiring small businesses that have done little to nothing for profits. They have also been developing different types of soup in which only 1 out of 100 is actually well received by consumers. Opportunities: They have the potential to be the leaders in healthy canned soups that are offered in a variety of trendy flavors. Brannigan Foods is already a well –established brand with many loyal followers who can regain their brand identity through less marketing than a newer or smaller business. Threats: Frozen and deli soup industries are trending and causing the market shares of shelved soups to plummet. Any quick and easy meal option from fast food to macaroni and cheese are threats to this industry and to Brannigan’s The problem presented in this case is that Mr. Bert Clark needs to make a formal budget and action plan for the CEO to address the three year downturn in profitability, market share and sales. Consumers aren’t purchasing as much soup as they have in the past. With so much variety, not only within soups, but among all food options, it’s hard to make consumers choose only your brand every time. Price plays a large role in buyer decisions when it comes to items that they plan to store in their cupboard. If the price isn’t low enough, they can just switch brands or wait until later to purchase their stock items. Brannigan’s has been steadily increasing their price to ebb the effects of the lower sales amounts. Brannigan’s hasn’t done anything to increase the value of their soups in the minds of consumers; they have only raised the price. The true problem is that customers aren’t finding enough value in Brannigan Foods Soups to rationalize spending more on them than they had before. I propose that they have a contest to develop new flavors of soups, with the winner receiving a combination price of money and a year’s supply of Brannigan Foods Soups. Buying up smaller brands of soups doesn’t sound feasible seeing as how it hasn’t worked at any time before for this company. Another option is to seasonalize the soups to allow for new flavor varieties to be introduced in spurts. Heartier (potato, noodle and cream) soups are desired in the winter, where as a gazpacho is in a higher demand in the summer. Allow consumers to take surveys to receive coupons for your products and ask them what they want in a soup. The contest concept can do wonders for creating a buzz about your product and is the best alternative. Even more importantly, you are gaining insight into exactly what the consumers want. This nation has been so overly advertised to that people tend to ignore ads all together. What they don’t ignore is the chance to win something with no risk. Lay’s â€Å"Do Us a Flavor† contest has been a great success over traditional marketing strategies. Why you ask? â€Å"The answer is simple: consumers don’t trust traditional marketing strategies anymore, and businesses are getting creative, using consumer-generated marketing—directly involving the customer in the marketing and development of products—to succeed†.

The Triple alliance and The Triple Entrente

The Triple alliance and The Triple Entrente The Triple EntenteThe Triple Entente was an alliance formed in 1907 by France, Britain and Russia before the 1st world war. It was started by the French because they felt threatened by Germany and the triple alliance (Germany, Austria-Hungary and Italy)Britain joined because they were worried about the German Navy. Finally Russia joined because they were worried about attacks from Germany and Austria-Hungary who both had growing armies. Russia also promised Serbia help if they were attacked.The Triple allianceThe Triple Alliance was formed in 1879. At first it just included Germany and Austria-Hungary because they would support each other if they were attacked by either Russia or France. Later in 1882 Italy was included to form The Triple Alliance.[Insert tables from wikipedia here]As you can see the Triple Entente have the advantage of a large navy and should be able to control the waters, they can win sea battles and transport troops across the sea.IWM caption : "Trench Layout and Conditions: A fat...

How To Conjugate Beber and Other Regular -er Verbs in Spanish

How To Conjugate Beber and Other Regular -er Verbs in Spanish The conjugation of beber (to drink) is shown here as an example of how to conjugate regular verbs ending in -er. Note that the most common -er verbs - among them ser, haber, tener, and hacer - are irregular and need to be learned separately. Infinitive of Beber Beber (to drink) Gerund of Beber bebiendo (drinking) Participle of Beber bebido (drunk) Present Indicative of Beber yo bebo, tà º bebes, usted/à ©l/ella bebe, nosotros/as bebemos, vosotros/as bebà ©is, ustedes/ellos/ellas beben (I drink, you drink, he drinks, etc.) Preterite of Beber yo bebà ­, tà º bebiste, usted/à ©l/ella bebià ³, nosotros/as bebimos, vosotros/as bebisteis, ustedes/ellos/ellas bebieron (I drank, you drank, she drank, etc.) Imperfect Indicative of Beber yo bebà ­a, tà º bebà ­as, usted/à ©l/ella bebà ­a, nosotros/as bebà ­amos, vosotros/as bebà ­ais, ustedes/ellos/ellas bebà ­an (I used to drink, you used to drink, he used to drink, etc.) Future Indicative of Beber yo beberà ©, tà º bebers, usted/à ©l/ella beber, nosotros/as beberemos, vosotros/as beberà ©is, ustedes/ellos/ellas bebern (I will drink, you will drink, he will drink, etc.) Conditional of Beber yo beberà ­a, tà º beberà ­as, usted/à ©l/ella beberà ­a, nosotros/as beberà ­amos, vosotros/as beberà ­ais, ustedes/ellos/ellas beberà ­an (I would drink, you would drink, she would drink, etc.) Present Subjunctive of Beber que yo beba, que tà º bebas, que usted/à ©l/ella beba, que nosotros/as bebamos, que vosotros/as bebis, que ustedes/ellos/ellas beban (that I drink, that you drink, that she drink, etc.) Imperfect Subjunctive of Beber que yo bebiera (bebiese), que tà º bebieras (bebieses), que usted/à ©l/ella bebiera (bebiese), que nosotros/as bebià ©ramos (bebià ©semos), que vosotros/as bebierais (bebieseis), que ustedes/ellos/ellas bebieran (that I drank, that you drank, that he drank, etc.) Imperative of Beber bebe (tà º), no bebas (tà º), beba (usted), bebamos (nosotros/as), bebed (vosotros/as), no bebis (vosotros/as), beban (ustedes) (drink, dont drink, drink, lets drink, etc.) Compound Tenses of Beber The perfect tenses are made by using the appropriate form of haber and the past participle, bebido. The progressive tenses use estar with the gerund, bebiendo. Sample Sentences Showing Conjugation of Beber and Other Regular -er Verbs Regular -er verbs used in these sentences include beber, comer (to eat), deber (to owe or be obligated) and vender (to sell). No piensan en quà © van a comer, quà © van a beber o quà © ropa se van a poner. (They dont think about what they are going to eat, what they are going to drink or what clothes they are going to put on. Infinitive. Although poner is also an -er  verb,  it is highly irregular.) Debes tener cuidado cuando cruces calles o entradas de estacionamientos. (You should be careful when you cross streets or parking-lot entrances. Present indicative.) Bebo demasiado cuando estoy nerviosa. (I drink too much when Im nervous. Present indicative.) Hemos vendido los dos coches a nuestros hijos. (We have sold the two cars to our children. Present perfect.) Los nià ±os han comido, pero no recuerdo quà ©. (The children have eaten, but I dont remember what. Present perfect.) Tengo miedo que estemos vendiendo nuestra alma al diablo. Im afraid were selling our soul to the devil. Gerund  used for the present progressive subjunctive.) Por primera vez los estadounidenses estn bebiendo ms agua que refrescos, muestra un estudio reciente. (For the first time, U.S. residents are drinking more water than soft drinks, a recent study shows. Gerund used for the present progressive indicative) Se comparà ³ la cantidad de agua que bebieron las ratas en la fase 1 contra la que bebieron en la fase 2. (The amount of water that the rats drank in the first phase was compared with what they drank in the second phase. Preterite.) Yo debà ­a mucho a aquella mujer. (I owed a lot to that woman. Imperfect.) Con 40 pesos comà ­amos todo el dà ­a. (With 40 pesos we ate all day. Imperfect.) Creo que comerà © sushi todos los dà ­as. (I think I will eat sushi every day. Future.) Maà ±ana venderemos todos estos secretos y nos haremos ricos. (Tomorrow we will sell all these secrets and make ourselves rich. Future.) Si produjà ©ramos a mayor escala venderà ­amos ms. (If we were to produce on a larger scale we would sell more. Conditional.) Le escribià ³ un curioso mensaje a la actriz: Me beberà ­a el agua de tu baà ±era. (He wrote a strange message to the actress: I would drink your bathtub water.) No soy sexista, pero no creo que las mujeres deban hablar de fà ºtbol americano. (Im not a sexist, but I dont think that women should talk about football. Present subjunctive.) Hay muchos trucos para que los nià ±s se coman las verduras. (There are many trucks for getting kids to eat their vegetables. Present subjunctive.) Se la dio a sus amigos para que bebieran. (She gave it to her friends for them to drink. Imperfect subjunctive.) Por seguridad, no bebas hasta perder la conciencia. (To be safe, dont drink until you lose consciousness. Imperative.)

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